The Urban Forest Project is a series of unprecedented outdoor exhibitions taking root in cities around the world. This unique environmental, public arts and educational initiative calls on artists, designers and students in each location to employ the idea or form of the tree to make a powerful visual statement on banners that are displayed throughout the community.
The tree is a metaphor for sustainability and, in that spirit the banners at the close of each exhibition are recycled into totebags and auctioned off to raise money for a local environmental and urban forestry initiatives. The program can easily be adapted to address a number of green, educational and creative initiatives in a variety of ways to shape a project that is unique and expressive of the local community.
The project – an initiative of Worldstudio – was originally executed in New York’s Times Square in the fall of 2006. The success of the program far exceeded expectations. Learn more about how The Urban Forest Project was received and how it’s expanded!